When I saw the rumors about a 4mm Altra shoe earlier in the year, I thought it was a joke. But gradually, as we inched closer and closer to a prospective ...
When I saw the rumors about a 4mm Altra shoe earlier in the year, I thought it was a joke.
But gradually, as we inched closer and closer to a prospective release date, I started to worry.
Altra has been promoting their zero-drop platform and barefoot-style shoes all this time. How could they throw all this away now and admit they were wrong?
Because…. Maybe they’re not wrong.
Secretly, we may have been running in Altra shoes that had a drop all this time. More on that later.
But truthfully, it’s more likely that there is a section of the market that Altra has overlooked in the past, and really, their lineup just was not complete until they had a shoe with a high heel in it.